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South Africa is solidifying its status as the continent’s gambling powerhouse — and now Greentube, the digital gaming division of Novomatic, is placing big bets on its future in the region.
With $3.37 billion in gross gaming revenue (GGR) recorded for the year ending March 2024 — a 40% increase year-over-year — the South African online casino market is becoming one of the hottest growth zones in global gaming.
A Dual-Focus Strategy: Land-Based and Online
Greentube isn’t just chasing digital dominance. It’s combining land-based casino games with cutting-edge online casino software. In 2024, it entered the market with the backing of Novomatic’s well-established South African operation, allowing for smoother integrations and stronger local relationships.
“We’re excited about both online casino and land-based growth,” said Michael Bauer, Chief Product and Revenue Officer at Greentube.
Their work is already showing results: successful launches with Sunbet, Goldrush, and Supabets, and two more partnerships due by the end of June 2025.
Mynt Tech Stack: A Competitive Advantage
Central to Greentube’s offering is Mynt, a next-gen gaming technology stack designed for flexibility, speed, and scale. The platform features tools like daily jackpots, custom tournaments, and flexible game development pipelines. South Africa was the first regulated iGaming market globally to launch Mynt.
“With Mynt, we’re reducing latency, delivering richer experiences, and building closer relationships with players,” Bauer said.
Titles South Africans Already Know and Love
Popular slots like Book of Ra have helped Greentube “open doors” with both operators and players. And newer titles like Wukong, Piggy Prizes, and Wand of Riches 2 are building strong followings in the region.
With mobile gaming expanding fast, crash games and three-pot slot formats are also becoming fan favorites.
Regulatory Challenges Still Linger
While the business outlook is bright, South Africa’s iGaming regulation is still complex. With no national online casino law in place, operators must navigate a patchwork of nine provincial licensing systems. The long-pending Remote Gambling Bill could eventually bring more clarity — but for now, all casino games are treated as “betting events.”
“It’s not as straightforward as in Europe, but we’re finding our way,” Bauer said.
South Africa as the Gateway to Africa
Greentube’s ambitions don’t stop at the southern tip of the continent. The company sees South Africa as its African launchpad, from which it will expand via aggregators and partnerships across the continent.
“We want players to see our games in every casino — online or offline,” Bauer said.
